Crisis management in tourism: theory, methodology and practice: training manual. Malska M. P. Центр учбової літератури

The training manual highlights the theoretical, methodological and organizationalpractical principles of crisis management of tourism enterprises. A special attention is focused to conceptual apparatus, essence, principles, structure, tools, methods and strategies of crisis management in tourism. A considerable emphasis is made on the technologies of research of PEST-analysis factors, information support of crisis management and methods of obtaining primary and secondary data. This publications includes topic with a lot of examples, questions at seminars, glossary of tourism terms and phrases, and step-by-step recommendations for the practical task Technology of PEST-analysis in order to simplify learning process and better mastering learning material. It is intended for students of the specialty 24