The Small Big: Small Changes That Spark Big Influence
В наявності
Код:
436473
Автор: Стів Мартін
Видавництво: Profile Books
ISBN: 978-1-78125-275-8
Кількість сторінок: 302
Мова видання: анг
Обкладинка: м'яка
Папір: Офсетний
Автор: Стів Мартін
Видавництво: Profile Books
ISBN: 978-1-78125-275-8
Кількість сторінок: 302
Мова видання: анг
Обкладинка: м'яка
Папір: Офсетний
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
